Petrof is a Czech piano manufacturer that produces both grand and upright pianos. It is currently the largest producer of acoustic grand and upright pianos in Europe, exporting to over 65 countries worldwide. The company was founded in 1864 by Antonín Petrof in Hradec Králové, Czech Republic. Petrof pianos are known for their high-quality sound and craftsmanship, and are popular among students, home enthusiasts, and professional musicians alike.
On Monday, November 13th, 2023, Zusana Petrof, Petrof President & 5th Generation Petrof, visited Northwest Pianos for a piano demonstration and Q&A.
Walk through any piano showroom today and ask the staff what's bringing new customers through the door. The answer, with surprising frequency, is a name — Yunchan Lim — or a platform — TikTok. The viral explosion of classical piano performance on short-form video is not a marketing campaign dreamed up by record labels or conservatories. It is an organic, viewer-driven phenomenon that is reshaping who listens to classical music, who buys pianos, and what they want to play when they get home.
Piano manufacturing is, by its nature, a materials-intensive craft. A modern grand piano contains roughly 12,000 individual components. It requires carefully selected hardwoods — spruce, maple, beech, walnut — sourced from forests in multiple countries. It uses felt, leather, metal alloys, and chemical finishes. Building one well takes skilled labor spanning months.
In January 2026, the Consumer Electronics Show in Las Vegas included something that would have seemed out of place a decade ago: a piano technology exhibit generating genuine buzz alongside the televisions, smartphones, and AI gadgets that dominate the show floor. The products on display — connected instruments, app-integrated learning systems, multi-device MIDI setups — weren't novelties. They were the direction the piano industry is heading.
