Italian piano maker Paolo Fazioli plays our concert grand FAZIOLI piano.
FAZIOLI pianos were first developed nearly 40 years ago by Paolo Fazioli, a pianist and engineer who wanted to create a piano that was significantly better than anything in existence. FAZIOLI makes around 140 pianos a year and each one takes more than 3 years to make. Sophisticated manufacturing techniques, woods of the highest quality and first rate components are used by the Fazioli technicians. Many of the parts are plated in 24K gold to prevent corrosion. FAZIOLI pianos feature many innovations - the sum of which has caused the pianos to be hailed as the absolute 'pinnacle' of the piano world. The heart of each FAZIOLI - the soundboard - is taken from the same trees in northern Italy's 'Val di Fiemme' forest where Antonio Stradivari once carved his wood for his famous violins. All six sizes have the option of being ordered with a fourth pedal patented by Fazioli Pianoforti, which allows the pianist to soften the sound without changing the voice or timbre.
Fazioli F278 https://www.northwestpianos.com/fazioli-f278
Walk through any piano showroom today and ask the staff what's bringing new customers through the door. The answer, with surprising frequency, is a name — Yunchan Lim — or a platform — TikTok. The viral explosion of classical piano performance on short-form video is not a marketing campaign dreamed up by record labels or conservatories. It is an organic, viewer-driven phenomenon that is reshaping who listens to classical music, who buys pianos, and what they want to play when they get home.
Piano manufacturing is, by its nature, a materials-intensive craft. A modern grand piano contains roughly 12,000 individual components. It requires carefully selected hardwoods — spruce, maple, beech, walnut — sourced from forests in multiple countries. It uses felt, leather, metal alloys, and chemical finishes. Building one well takes skilled labor spanning months.
In January 2026, the Consumer Electronics Show in Las Vegas included something that would have seemed out of place a decade ago: a piano technology exhibit generating genuine buzz alongside the televisions, smartphones, and AI gadgets that dominate the show floor. The products on display — connected instruments, app-integrated learning systems, multi-device MIDI setups — weren't novelties. They were the direction the piano industry is heading.
